In a commentary piece for The Lancet, researchers from Princeton University and the Sunnybrook Research Institute review eight behavioral pitfalls that, if recognized, might help to maintain the behavior changes needed to fight the Covid-19 pandemic. Among the issues they explore are common human traits: a fear of the unknown, personal embarrassment, and hindsight bias, among others.http://wws.princeton.edu/news-and-events/news/item/combat-covid-19-behavioral-pitfalls-must-be-addressed